By Jennifer S. Wilkov, Host of the “Your Book Is Your Hook!” Show on WomensRadio, Book Business Consultant & The Literary Agent Matchmaker™

To listen to the show: http://wp.me/p1KmwD-6hz

Today let’s talk about how to be an author who uses the news and leverages the media for your platform.

Using the news can help boost the visibility of your book, your platform and you!

Themes run through your platform and book, whether it is fiction or nonfiction. Certain topics are prime candidates for coverage in the news such as:

• grief
• summer cookouts
• government authorities
• women’s issues
• awareness of diseases and health conditions such as autism, depression, breast cancer and others
• LGBT issues and gay pride themes
• back to school
• graduation
• holidays such as Valentine’s Day, Christmas, Fourth of July, New Year’s Day
• and more

When you tie these into your books and platform, make a point of following the news and pay attention to current events.

When something pops up in the news that is related to your book and platform, talk about it. Tie it into your next blog article, the posts you put out on Facebook and Pinterest, and the tweets you tweet out on Twitter.

Identify the right hashtags and keywords for your topic and use these to contribute to the larger conversation. This will insert you and your platform into the thick of the discussion and perhaps lead people back to your book, website, blog and world.

Likewise, the news can provide you with great ideas and storylines for your next novel or nonfiction book.

The key to writing is to write what you love, not for the trends. This goes for using the news too. There are certain trends in the news, but your book and platform should be broader than just one narrow focus designed to springboard you into being a news expert or commentator.

Instead, when you have finished writing your novel or nonfiction book, cull through it for applications to certain holidays, significant time periods of the year, and keywords. This will help you to determine how to use your book as your hook in so many ways with the media. It will also help you get better visibility in search engine results for several different topics your book and platform play into. Use these terms as tags for your book, articles and blogs when you post them.

The more you pay attention to the news stories your readers are hearing about every day, the more you can tie in your book and use it as your hook to raise your visibility and platform.

For more information on this Education Corner topic and others, please refer to www.YourBookIsYourHook.com/blog for more articles and resources to help you with your books.

By Jennifer S. Wilkov, Host of the “Your Book Is Your Hook!” Show on WomensRadio, Book Business Consultant & The Literary Agent Matchmaker™

To listen to the show: http://wp.me/p1KmwD-6d7

Today let’s talk about conferences for every part of the process for writing a book and publishing a book.

For many interested in the book publishing industry, conferences are some of the best ways to keep up with the changes occurring in this field, get the latest inside information about new technologies and new upcoming publications, and keep in contact with existing colleagues and meet new ones.

Whether you are an author or a writer who is writing a book or an industry professional involved in some way with publishing a book, industry conferences are the place to be to leverage your time, money and effort to catch up with everything to do with books.

This week, Book Expo America captures the attention of various facets of the industry including myriad conferences to bring together the variety of professionals who will descend on New York City to discuss books from every perspective.

From publishing and self-publishing a book to publishers, librarians and booksellers to hearing from the authors themselves, the halls of the Jacob Javits Center will be buzzing with everything having to do with books. For the first time this year, BEA will open its doors to the reading public and welcome consumers in to experience the book publishing industry on display.

When you build a career in any industry, it is important to get into the thick of things and learn as much as you can about the business activities involved so you can become more of an insider as opposed to just a spectator.

As writers, conferences such as Book Expo America and others that run parallel to this larger industry event this week allow massive opportunities for professionals to meet with other professionals and for those new to the industry to get immersed in it in just a few days.

If you are planning to head to New York City this week, keep your eyes and ears open as there are many events occurring inside the halls of the Jacob Javits Center and outside all around town.

It is this penchant for books that continues to prove that you can use your book as your hook to increase and enhance your larger platform for your ideas, business and career. You can also build a career helping others to do this as an industry professional in whichever ways you find the most inspiring and fun.

I look forward to seeing you there!

For more information on this Education Corner topic and others, please refer to www.YourBookIsYourHook.com/blog for more articles and resources to help you with your books.

By Jennifer S. Wilkov, Host of the “Your Book Is Your Hook!” Show on WomensRadio, Book Business Consultant & The Literary Agent Matchmaker™

To listen to the show: http://wp.me/p1KmwD-69n

Today let’s talk about social proof and the value of having others review and recommend your book to more readers.

For many writers, an author platform is oftentimes more about being a town crier and begging people to buy their book than simply providing an invitation into a conversation that can be continued over time.

How you find out about a book will sometimes determine whether you’ll actually buy it – and read it. For example, if your trusted friend who loves to read other books you have enjoyed told you about a new book she just loved and couldn’t put down, chances are you would either ask to read it when she’s done or possibly run out and get your own copy so you could read it too. Another example is when book clubs tend to make recommendations or select books for their club members to read. Chances are, you’re going to trust that recommendation and read that one too.

In the digital age we live in, there are more clubs, reviews and recommendations being made than ever before. Websites like today’s guest, Shelf Pleasure, and others including Goodreads, Shelf Awareness, Shelfari, AuthorsDen and more help you stay in the loop with books others are reading and enjoying – and those they’re not.

Social proof is a concept that may be unfamiliar by term to many authors but it is the author’s heartfelt desire to have it—and keep it. Social proof is when someone other than you talks with someone else about your book or project. Examples of this are when someone turns to someone else and says, “I just read this incredible book. Great read!” That’s word-of-mouth and that’s social proof. When you receive an endorsement or praise for your book, that’s social proof too. If someone or an entity recommends your book, like a book club or online community, that’s social proof too.

If we turn the words around, it means that your book or project has proven itself to society.

This does not require you shouting on Facebook, “Buy my book! Buy my book!” Instead, it invokes something much more powerful: the power of the relationship you build with readers – and that relationship gets built through your author platform.

By building a continuing conversation with readers, social proof naturally evolves as part of your platform and conversation that reaches more readers. The more they like it, the more people they tell!

As a society, we often look to others to determine what is valuable, correct or important – and what is not. It’s sort of like the old saying, “Well, if everybody’s buying it, it must be great!” Social proof is something we’ve seen probably all our lives. The advertising world thrives on social proof. Businesses rise and fall as a result of social proof.

Since your book is your hook—and a product worthy of social proof, the best thing you can do is get as many people as you can to talk about it, recommend it and review it so they can tell others about it. After all, the more people you can reach and let know about your book, the more people will know about it and, proverbially, buy it.

Stop shouting from the treetops and start using your book as your hook to extend your platform, raise more awareness about your book, and get more social proof through recommendations and reviews from others.

For more information on this Education Corner topic and others, please refer to www.YourBookIsYourHook.com/blog for more articles and resources to help you with your books.

By Jennifer S. Wilkov, host of the “Your Book Is Your Hook!” Show on WomensRadio

www.yourbookisyourhook.com

Click here to listen to the interview anytime after 9:00 am EST on Tuesday, May 14, 2013 on the WomensRadio Network.

Kristen Weber, co-founder of Shelf Pleasure a destination website for women who love to read, and Harvard Medical Professor and Author, Dr. Joseph Shrand, will appear as guests on the Your Book Is Your Hook! Show on WomensRadio.com

Ms. Weber will discuss how writers are able to leverage reader sites like Shelf Pleasure to support their writing careers and books. Dr. Shrand will discuss his new book, OUTSMARTING ANGER, and share how and why he wrote it, as well as how he got published.

To listen to the show: http://www.womensradio.com/2013/05/social-proof-online-book-club-harvard-author-dr-shrand/

New York, NY (May 14th — May 20th, 2013): Kristen Weber, co-founder of Shelf Pleasure, a destination website for women who love to read, will talk with radio personality and host Jennifer S. Wilkov about how to leverage reader sites like Shelf Pleasure to support their writing careers and books.

She’ll also discuss how readers in today’s digital world  are finding information about the books they read. Ms. Weber will also talk about how an author can work with Shelf Pleasure to productively promote their work.

Harvard medical professor and author, Dr. Joseph Shrand will discuss with radio personality and host Jennifer S. Wilkov his new book, OUTSMARTING ANGER, how and why he wrote it, and how he got published. He’ll also talk about the difference between anger and aggression and why books like OUTSMARTING ANGER can help us resolve the outrage we feel about recent national events. He’ll also share advice for new writers who want to write and publish a book about particular human experiences like anger in today’s publishing world

Host Jennifer S. Wilkov will discuss social proof and the value of having others review and recommend your book to more readers during her Education Corner segment during the show.

Click Here to Listen Now: http://bit.ly/167mbd5

If you have questions about any of these interviews or the education corner topic included in the show, please put them here in this discussion thread and I’d be happy to answer them.

By Jennifer S. Wilkov, Host of the “Your Book Is Your Hook!” Show on WomensRadio, Book Business Consultant & The Literary Agent Matchmaker™

To listen to the show: http://bit.ly/Zj5Ee0

Today let’s talk about how to take your creative ideas to the blog on your website.

Blogging is a core component of your author platform. It is a venue designed for connecting with your followers. Instead of a simple 140 character tweet on Twitter or a short post or picture on Facebook or Pinterest, blogging gives you a greater opportunity to express yourself, define your platform more clearly, and tell fans and followers in your own words about upcoming events, appearances and places where they can meet you offline and in person. It also creates a wonderful opportunity to say thank you to the venue that hosted your appearance and give them a shout-out on your blog!

Blogging also gives readers a place they know they can use to communicate with you publicly, and where they can refer others to so they can get to know more about you and your voice and overall platform. Readers can also comment on your blogs publicly, if you allow this open dialogue (more on this in a moment).

Blogging can be tricky and often confusing for many. Some don’t know what to write. Others don’t feel they have the time to write their blog posts, much less their books or screenplays.

Here are three reasons to keep your blog up to date and how to do it:

1. Let people know you’re active. Your blog is a simple sign of “activity.” Set a schedule and stick to it so you can regularly show up for those who are interested in following what you have to say and offer.
2. Highlight what you want people to know about and express your perspective on it. Make sure it is congruent with your platform, book and business or project. This blog post you are reading right now is a good demonstration of this. I blog here about topics related to writing, marketing and getting published. I also blog in other places and on sites related to other topics and platforms I have. My audience for the “Your Book Is Your Hook!” Show and others who may be interested in working with me in some way or attending a workshop can learn more about my experience and perspective on book publishing and author marketing platforms by reading one of my blog posts—like this one.

3. Mix up your content with pictures, videos and/or audio recordings that viewers can look at, watch and listen to. Variety is the spice of life, and the same goes for blogging.

No need to feel that you have to “write” your blog. Post pictures from an event with a short blurb about your experience there. Record a video while you’re out at an appearance or while visiting a venue relevant to your platform. Transcribe the recording and have that transcription become the fodder for the blog you write, instead of being forced to come up with it from scratch!

When you’re blogging or if you’re blogging for the first time as you kickstart or expand your author platform, here are a few don’ts to help you make your posts more effective and so you can avoid some common mistakes:

1. Don’t make your post too short. If you want your blog post to be picked up by Google and other search engine results, make sure it is 300 words or longer. If you don’t want your blog post to be picked up by Google or other Internet search engines, then write less than 300 words. This goes for the caption of a picture or video too. The text copy beneath it or around it needs to be 300 words or longer.

2. Don’t make your blog too long. Keep your blog posts short and punchy. Use bullet points (like I have here) to break up your content if your post is going to be a bit longer. The average post should be between 500 – 700 words.
3. Don’t allow comments to automatically post on your blog. Screen them first so you can post the ones that are relevant and delete those that are not.

4. Don’t blog about myriad topics that are not related to your platform. This creates confusion and a disconnect with followers. After several posts on different unrelated topics, they won’t be clear about what your platform is anymore.

If you are extending your platform to include a new area, say so in your post.

Blogging can support you with your author platform in ways some of the other online opportunities can’t. It can also help you to use your book as your hook to boost your platform and voice.

If you’re not blogging now or if you are skeptical about using this tool to reach your audience and build a bigger following, I encourage you to take a second look at blogging so you can use this essential and fun technique to drive your author platform.

Vikram Rajan, founder of Practice Marketing Inc. and its Internet word-of-mouth referral marketing service, and book club hit author, Rochelle Weinstein, will appear as guests on the Your Book Is Your Hook! Show on WomensRadio.com.

Mr. Rajan will discuss blogging and its importance for growing your followers as well as options you have to blog if you don’t have the time. Ms. Weinstein will discuss her new book, THE MOURNING AFTER, and share how she got published along with three marketing tips about how she uses her book as her hook.

To listen to the show:http://www.womensradio.com/2013/04/author-platform-bloggi…

New York, NY (April 30th — May 6th, 2013): Vikram Rajan, founder of Practice Marketing Inc. and its Internet word-of-mouth referral marketing service, will talk with radio personality and host Jennifer S. Wilkov about the importance of blogging and growing followers via word-of-mouth referral marketing.

He’ll also discuss why writers should blog, regardless of whether you are a fiction, nonfiction or children’s author. Vikram will also talk about publishing his own book, “365 Marketing Thumb-rules: Daily Reminders for Rainmakers,” and share his perspective of blogging and its role in the future of the book publishing industry.

Book club circuit hit author and blogger Rochelle Weinstein will discuss with radio personality and host Jennifer S. Wilkov her new book, THE MOURNING AFTER, set to release in June, how and why she wrote it, and how she chose to publish it. She’ll also talk about how she’s using her book as her hook and how she comes up with and research her plot points. She’ll also share advice for writers who want to write and publish a novel in today’s publishing world.

Host Jennifer S. Wilkov will discuss the author platform and blogging do’s and don’ts during her Education Corner segment during the show.

Click Here to Listen Now: http://bit.ly/Zj5Ee0

If you have questions about any of these interviews or the education corner topic included in the show, please put them here in this discussion thread and I’d be happy to answer them.

Guest Blogger, Anita Katzen, CPA & Partner at Schulman Wolfson & Abruzzo LLP

To listen to Anita’s interview on the show: http://bit.ly/xnnKR4

When people think of the entertainment industry they think of the fame, privilege, perks, and financial success. What is not in the forefront are the team who help guide the entertainers such as agents, lawyers, stylists, personal assistants and business managers, to name a few. These professionals become not just business related necessities but confidants and an important part of managing fame.

Unfortunately, too often, we hear of entertainers who end up losing it all, filing for bankruptcy, and even some having no place to live. This can partly be the result of poor business management advice. Finding the right business manager is important to protect the things that are important: financial stability, planning for the future, and sustaining life while doing what you are passionate about.

In my over 25 years as a successful business manager for the day to day finances, finding the right business manager can come down to three areas: Helping you map out what is important to be financially content, helping you control your spending, and helping you save for not just the ups and downs but the future.

Here are a few things to take into consideration when looking for a great business manager:

Helping you map out what is important…

A good manager steers their clients to make their money work for them. Helping clients get a handle on purchasing what they need as opposed to what they want. It is important to find out “what are the top 5 things important to you?” The answers could range from the tangible such as clothing, travel, and entertainment to future security. The bottom line is they can always easily answer the question. My belief is they can have all they want, but they have to do away with everything else that you don’t really care about.

Helping you control spending…

It is vital to find someone who will help get control of spending, which in some cases could take years to stabilize. Many clients engage a business manager because they have found themselves in debt. Often, entertainers, especially early in their careers, spend more than they make. They don’t take into consideration the fees going out for the agent and manager; usually 10% for agents and 15% for managers. In some professions in the industry, such as models, the agent fees are sometimes 20%. After those fees they need to pay the expenses like everyone else which include taxes, personal expenses, and living expenses.

To combat with the fees, the entertainers’ mentality usually is I WANT IT NOW! Unfortunately so many don’t know what it means to do without or even just put off buying something on a whim. A good business manager will try to teach their clients the difference between wants and needs. This becomes especially important when most have an unsteady income. For example, an actor’s series ends; or musicians often have many sources of income that are unpredictable and erratic; producers and filmmakers work years on a project. Often there is not a big payday at the end of these projects. The concept of wanting it now can be particularly challenging in today’s world. We are constantly bombarded with advertisements, promotions, and tactics to show us what is available to buy, making it even harder for people who don’t have a controlled spending mentality.

Helping you plan for the future…

A good business manager pushes their clients to save money. That savings will help them carry through the tougher times, when the paychecks are not rolling in, and will help them maintain their cash flow in retirement. I always stress to my clients that you need to have your assets work for you. For example, if they have vacation homes, they could rent out when they are not using them. Entertainers who purchase many homes cannot necessarily afford to pay the overhead without receiving rental income.

A good manager is not afraid to say NO. They are there to pay the bills, make sure the entertainer is receiving their income through contracts, payroll, and residuals. They are most importantly there to make sure the entertainer is putting their money away for the future and for retirement.

I think the best example of what you are looking for can be found in this quote from my client, Melissa Archer, an actress on One Life to Live, “When I first met my business manager I didn’t know much about money except how to spend it. When someone could take me, the girl who spent money like tokens at the arcade, and put me on a budget that worked for my personality, and then saved me a ton of money, that to me is a good business manager. Someone you can trust and someone who wants you to do better”

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Contact Anita Katzen, Partner at Schulman Wolfson & Abruzzo, LLP – 212.868.5781 or akatzen@swallp.com

By Jennifer S. Wilkov, Host of the “Your Book Is Your Hook!” Show on WomensRadio, Book Business Consultant & The Literary Agent Matchmaker™

To listen to the show: http://bit.ly/zSpFrC

Today let’s talk about why publishing a book helps you help others.

Many people do a variety of things to help others. Some work professionally as teachers, trainers, consultants and coaches. Others work in the healthcare field. Some work in a non-profit organization. Others volunteer, and still others find ways to support their local communities in some meaningful way. Everyone wants to make a difference somehow some way.

Writing and publishing a book about an area you have a specialty in helps so many people in a lot of different ways. If you write a novel, you help people learn through stories about the expertise you have in an area affecting their lives. If you write a nonfiction book, you can strut your stuff in a how-to type of book, a cookbook, or a step-by-step guide to whatever your specialized insights apply to. If you write a children’s book, you help parents and children foster their relationships while supporting the child with an essential skill for success – reading.

I’ve met a lot of people in different professions who say they don’t have time to write a book, much less figure out how to publish it.

Options abound for those who want to write a simple book these days. With the advent of self-publishing being more available through venues like today’s show guest, LuLu.com, and with e-publishing being easier than ever to do, it’s never been a better time to be a writer! With so many avenues to get published, all you really have to do is want to.

Understand this: your book is your hook in your area of expertise. The most important thing you can do is write it. The second most important is to get it published.

If you’re not sure what to do, try this:

Sit down and think about what it is you have to say about a particular subject that you’re an expert in. It doesn’t mean you have to write a how-to book in that area. You could also fashion a fictional story about it that leads the reader to the same conclusion through storytelling.

Consider whether a writing career is really for you. Perhaps you could start with a short story and see how it feels. Try it on like a sweater and see if it fits you.

Whatever you write and publish, know this: books heal, help and haunt the reader. They make people laugh, cry, think, gasp and scream out loud. They touch our hearts. They heal our souls. They entertain us. They educate us and they enlighten us.

But the only way they do that is when you write one.

By Guest Blogger, Joanna Poppink, MFT, Psychotherapist, Author, Lecturer

To listen to Joanna Poppink’s interview on the “Your Book Is Your Hook!” Show:  http://bit.ly/zSpFrC

Conari Press wanted an eating disorder recovery self-help book for adult women. I wanted to write it. We were a match. In August, 2011 Healing Your Hungry Heart: Recovering From Your Eating Disorder reached bookshelves in stores throughout the United States and the United Kingdom.

As I wrote HHH, my book deepened and changed, and so did I.  I wrote too much and too little.  I told. I stopped telling. I shared and described. I kept the sharing but stopped describing and told stories.  I told stories I never dreamed I would tell.

The North Star I followed was an ever changing yet consistent image of my reader. I saw her living a life governed by an eating disorder. I had been that woman. I’ve seen her in my private psychotherapy practice. I’ve heard her speak in 12-step meetings. I’ve heard her on the telephone choking with tears. I’ve read her stories in letters she’s written to me for 25 years.  I’ve heard her loved ones tell me their stories and hers.

Throughout every phase of book creation I saw her – a living collage of womanhood yet always being herself.  I wanted to show her how she could work her way out of the horrors of an eating disorder and into freedom.

If you are writing a self-help book, please keep the person you want to teach close to your heart and clearly in your mind.  Have empathy for your reader’s experience as he or she tries to follow your guidance.

To win my reader’s trust, I told some of my story. The editor at Conari said I mentioned a Cornish lover. I either had to say more or cut it because, as it was, it teased the reader.  I decided to tell my private story because I believed that in the telling my reader would recognize herself too.

I realized my reader could tire as she worked her way through my book so I created a “Recovery Check-In” chapter. It’s a rest stop to review progress, reflect on success and gently contemplate challenges ahead.

As I wrote, I got news of a sexually exploiting situation between a professional in the field and a woman in early recovery. I had days of sorrow and rage at the betrayal. I told my publisher I needed to include sexuality in my writing. My editor said, “Follow your heart and write to your reader.”  I added a chapter called, “Sex, Stalking and Exploitation.”

As you write your self-help book, make your information accessible by keeping a clear picture in your mind and heart of your reader’s life, why they need what you are sharing, and how they feel as they follow your suggestions. Your reader is your North Star that leads you to the book you need to write and they need to read.

My hook? Healing Your Hungry Heart brings me clients, opportunities to speak, and new connections with wonderful people in the healing community.