“Your Book Is Your Hook” Show – Fulfillment & Co-Author of “Chicken Soup for the Soul®: The Story Behind The Song”
September 6th, 2010
By Jennifer S. Wilkov, host of the “Your Book Is Your Hook!” Show on WomensRadio
www.yourbookisyourhook.com
This week on the “Your Book Is Your Hook!” Show, Bret Ridgway, founder of Speaker Fulfillment Services, will talk with radio personality and host Jennifer S. Wilkov about strategies for authors to leverage in their Internet marketing efforts as well as the biggest mistakes they make when attempting to handle product fulfillment for themselves and their books.
Mr. Ridgway will also discuss the concept of perceived value, recognition of how valuable time is to an author’s work and the ten-to-one (10:1) rule of information marketing.
Jo-Ann Geffen, the co-author of “Chicken Soup for the Soul®: The Story Behind The Song,” will discuss with radio personality and host Jennifer S. Wilkov how she landed the opportunity for the book and how she presented its concept as well as how she gathered the stories for it from a variety of musicians, from well-known recognized names to those less familiar – all with insightful tales to tell about their music.
In this latest “Chicken Soup for the Soul®” book, Ms. Geffen will talk about the kind of impact the 101 stories are having on readers everywhere, which charities were selected for the book’s donations as per the “Chicken Soup” model and her suggestions for how musicians can continue to share their stories behind the song beyond this book.
In the Education Corner, host Jennifer S. Wilkov will be talking about storytelling as the hook for your book.
