By Jennifer S. Wilkov, Book Business Consultant, Your Book Is Your Hook
www.YourBookIsYourHook.com

Recently Soul Dancer, host of the radio show “Pay Me What I’m Worth,” asked me: “How do you replicate yourself?”

These days, I’m online and offline and many have said, “You’re everywhere.”

As leaders in the growth industries, we are dedicated to serving as many people as we possibly can and supporting the changes they choose to make in their lives in the best ways we know how.

Think about it: how do you replicate yourself now? How will people access what you know and believe today and also years from now when you’re no longer here to share it in person?

When you think of replicating yourself, I encourage you to focus on the legacy you want to leave.

Do the activities and create those things that will touch the lives of many for the rest of your life – and beyond.

Do them online and offline. Make them meaningful. Your passion and enthusiasm for them will shine through.

I’m a big fan of books – it’s no secret! I really do believe that your book is your hook.

We continue to read and re-read so many works of people who are dead and no longer here. Yet, their legacies, ideas, practices and stories live on. Authors such as Emerson, Thoreau, Hemingway, Shelley, Bronte, Wharton, Woolf, Stowe, Alcott, Austen, Dickinson, Capote, Dickens, Eliot, Fitzgerald, James, Lewis, Orwell, Shakespeare, Tennyson, Tolstoy and Twain might be there alongside others.

Charles Dickens, as an example, in his day wanted to express the social conscience he saw that was missing. In the society he lived in, he spoke of responsibility and ideas for how one individual could be a good citizen within the community that they lived. After all, he was the one who said, “It was the best of times, it was the worst of times.”

Take a minute right now to marvel at how many dead people you have “living” on your bookshelf these days. Interesting, isn’t it? Even our kids are reading the works of dead people from their summer reading list because what they wrote was so darn good. It made a difference then and it’s still touching lives today.

Look at your favorite religion, whichever one it may be. The legacy of the beliefs are housed somewhere in a book. Jews have the Torah. Christians of all kinds have the New Testament. Followers of Islam have the Qur’an, and so on. The original writers are dead, yet they left a legacy that could be passed on and shared in so many ways – these days online and offline.

As a Thought Leader, consider how you can best replicate yourself and make your teachings and ideas accessible to others. Some will be offered for free and for the masses. Others will pay a fee and invest their valuable time and money to work more closely with you in order to absorb and integrate your best practices into their businesses and beliefs – and benefit greatly.

Choose wisely and replicate purposefully.

We’ll all reap the rewards for many years to come – and so will you.

You Can Do It!

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© 2010 Jennifer S. Wilkov. All Rights Reserved.

Jennifer S. Wilkov: Media personality, host and producer of the #1 radio talk show “Your Book Is Your Hook!” on WomensRadio.  Jennifer is a best-selling award-winning author who has been published five times, an award-winning freelance writer and a respected book business consultant in her business by the same name, “Your Book Is Your Hook!”  She has both self-published and been published by a traditional publisher.  Jennifer has been called the quintessential writer and teacher for the 21st century. She supports first-time and seasoned authors in their book writing, publishing and marketing endeavors through coaching and training in her “Your Book Is Your Hook!” consulting practice.  www.YourBookIsYourHook.com www.JenniferSWilkov.com

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