By Jennifer S. Wilkov, host of the “Your Book Is Your Hook!” Show on WomensRadio
www.yourbookisyourhook.com

As authors and writers, we’re always learning about resources and industry tools that we can use to improve our book project performance and the enjoyment of our writing and marketing experiences.  Today let’s talk about multiple methods of marketing.

Book reviews are one of many ways that you can market your book.

Whether you want your books to grow into major motion pictures like books by James Patterson, John Grisham or Nicholas Sparks, or if you’d prefer to market your books on the small screen or from a speaker’s platform, the world is your oyster.  You can truly market a book in any way you choose.

Most authors don’t realize that marketing a book requires a foundational strategy and plan in order to succeed, whether you want to market it in a big way or not. Getting clear about what the top outlets are for your project will support you with making decisions amidst the plethora of opportunities that confront the eligible author.

The road to being a bestseller begins with a strong strategic plan and clarity about what is congruent with your marketing strategy – and what’s not.

This clarity also helps you to make more informed choices about where you will spend your resources, namely your time, energy and money.

When you can present your plan and marketing platform to a publisher, literary agent or publicist, you’ll be leaps and bounds ahead of the other authors who submit their projects without this essential information. No publishing industry professional wants to take on a project these days that is not accompanied by a solid strategic plan to market it.

The investment of their time, energy and effort must also be considered carefully. They cannot afford to invest in your project if it doesn’t have a clear substantial marketing plan associated with it.

When you have a well-thought out approach and can easily explain it to someone else, you’ll find the road to being a bestseller is much smoother and a joyful one indeed.

Not sure where to begin with your marketing platform? Join me at the end of July for the Market It Now Training to create your marketing plan and execute your platform.  This training is limited to 24 authors so each participant receives quality attention during each session.